When you think about your dream wedding, florals are always on top of the list. After all, florals serve to compliment and bring to life both a couple’s wedding day attire and decor. Just as there’s no one kind of wedding style, there’s also no one kind of floral design. Fresh flowers, installations, dry flowers, a mixture of both? The possibilities are endless!
Today we introduce Carina, owner and lead designer behind Hellebore Flowers. Having had the pleasure of working with her, we can definitely say her work sets her apart from many around. She does a beautiful job at integrating dry and fresh floral into captivating arrangements and installations. Keep reading to find out more about Carina, her business, and her journey into finding her truest calling.
Get to know Carina
Tell us about yourself!
I’m a crime mystery podcast listener, seeker of new foods, latin music dancer, florist who loves to enjoy a nice glass of wine, wife and mom of two crazy Maltese mix pups. I’ve lived in various places but New Mexico has always felt like home. I’m the happiest when I’m in nature, sharing a meal with family or friends, or exploring a new place!
What is a typical day in the life of Carina?
A typical work day consists of email correspondence, planning color palettes, shopping for flowers, foraging, and the funnest – designing and execution days. In between all that there are cuddles with my two pups, hangouts with my nephews, and working on projects around the house
How long have you been in business?
Just under a year, celebrating our birthday this July.
What services does Hellebore offer?
Full service wedding and floral design including mood boards, setup, installations, some rentals and soon to come, design workshops!
What is the story behind your business name?
Entering the floral industry was a pivotal time for me and I was on the fence about whether or not I was making the right move. I first started as an intern at a flower shop, and as I was processing flowers I came across a bunch called Hellebores. At that moment, something about holding that bunch of flowers and feeling in touch with the beauty of nature reassured me that I was at the right place at the right time. It’s been the best decision I’ve made, and my business name pays tribute to the bunch of flowers that encouraged me to stay in it!
What got you started in the industry?
I had a previous career in the hospitality industry, primarily in food and beverage. After years of working very long hours in a high stress environment, I knew it was time for a change. I always loved flowers and wanted to pursue work that allowed me to have more creative freedom and direction. I reached out to a fun and funky flower shop in Dallas, Texas, whose work I loved and worked my way up from intern to designer and events manager. Now owning my business, the long hours haven’t gone away but I couldn’t be happier doing it!
What do you like to do in your spare time? Hobbies, interests?
I love interior design and am currently getting tons of practice renovating my house. I also love cooking, hosting, anything food and wine, thrifting, traveling, hiking and yoga.
What is the most rewarding part of what you do?
The moment when my couples first see the vision that we worked on together come to life on their wedding day. So lucky I get to call that work!
Can you recall a time when you had a chaotic event? If so, how did you get through it?
Mother Nature works on her own terms and there have been multiple weddings when we’ve had to make last minute changes due to wind or rain. I always have every tool imaginable on wedding days to ensure any changes are seamless and our mechanics are always sturdy. Quick thinking and acting always get me through it!
To what do you attribute your success?
My husband is extremely supportive and my business’s right hand. I wouldn’t get to do what I love without his support, and I think our partnership is what helps me be successful in my work!
What sets you apart from others in your area of business?
It is my goal with each and every couple to capture their style and personality and infuse it into their wedding. Customer service is my top priority and I go through great lengths to make my couples’ flower dreams come true! I stay on top of industry trends and my design aesthetic is fresh, modern and full of texture and individuality
If someone were wanting to book you for their special day, how far in advance would they have to do it?
I recommend between 3 to 6 months but if I have availability, I tend to be flexible with shorter lead times
What trends do you foresee this upcoming wedding season?
I think we’ll continue to see smaller, more intimate weddings with a bigger emphasis on curated design. More dramatic florals in table escapes and backdrops and installations (which I LOVE), mixture of fresh and dried florals are still happening, and I’m seeing bolder and more exciting color palettes
What has been your most “out of the box” request?
A couple years ago I made a bouquet entirely out of fruits and veggies for a bride and it’s still one of my faves!
Any tips and/or advice you would like to give to a couple when in search of a florist?
Find a florist whose work you really connect with and start the process with an open mind. When the planning process is a collaborative one, it always makes for the best and most creative results
Pictures of her work below: