Vendor Spotlight

Vendor Spotlight: Letters and Such

This month’s spotlight shines on the very amazing Adriana! She is the owner and creator of Letters and Such; a custom calligraphy and hand lettering business based out of Las Cruces, New Mexico. We had the pleasure of interviewing this busy mompreneur in hopes of giving everyone a little more insight into this amazing business that is quickly growing and becoming the town’s fascination.

Tell us about yourself!

Hi! I’m Adriana! I’m a wife, mom, calligrapher, and entrepreneur. I spend most of my time hanging out with my husband and three kids, running my business, Letters and Such, trying to figure out what to make for dinner and wondering if it’s too late for coffee or too early for wine.

How long have you been in business?

 I started my business about one year ago.

What services do you offer?

I offer custom calligraphy and hand lettering services. Common requests include custom signs, envelope addressing, home decor items, personalized gifts and favors etc. I can work with almost any medium, paper, chalkboard, wood, glass, acrylic, canvas etc. I work with my clients to create custom pieces that meets their needs. I’m always open to new ideas. I really want for my clients to get what they want, how they want it!

What got you started in the industry?

I stumbled upon a calligraphy video on Instagram. It grabbed my attention so I started teaching myself calligraphy with my kids’ Crayola markers. I practiced every day just as a fun hobby. I fell in love and I knew this is what I wanted to do! Eventually I worked up the courage to put myself out there and do calligraphy professionally.

What is the most rewarding part of what you do?

I absolutely love what I do. I could do calligraphy every day just for myself and be happy. But the really rewarding part is sharing it with people. Getting to work with my clients to put something beautiful together that I couldn’t have thought of on my own is really special to me. Calligraphy makes me happy and when I can make someone else happy by sharing my calligraphy with them it feels like magic.

Any unusual/unique requests you’ve gotten?

Lettering on cactus! I’ve lettered place cards and even food and drink menus on cactus paddles. Super fun, a little dangerous and totally worth it!

Being a mompreneur, how do you achieve work-life balance?

Work-life balance is just a constant work in progress for me, like most things in life. It really helps that my family are my number one fans and supporters. I feel really thankful and fortunate that I get to be a stay home mom and have a job I love with a flexible schedule. A flexible work schedule also means an unsteady work schedule. Sometimes it means staying up really late, or asking for a little extra help with the kids to make sure a project is complete on time. Sometimes it means putting social media and emails on hold to make sure I’m conversing with my family during dinner, and reading the kids their bedtime stories. I just take it a day at a time and try my best. It’s not always perfect but at the end of the day, every day my family is my priority.

To what do you attribute your success?

Practice, passion and extremely kind and supportive people! I’m forever thankful for the help and encouragement I’ve received from my family, friends, and other local entrepreneurs I’ve met. I’ve been truly amazed by the people I have met through my calligraphy and business adventures. The support and encouragement I’ve received has meant so much to me. Kindness goes such a long way!

If someone were wanting to book your business for their special day, how far in advance would they have to do it?

I definitely encourage clients to contact me and book as soon as possible. Every project is different so some simpler ones can be completed in a few weeks while others can take several months.

What are few things you like to do for yourself on your free time?

Even in my free time I would still do calligraphy for fun or any kind of arts and crafts. I’d love to take a painting or watercolor class. I really enjoy anything that involves spending quality time with friends and family. Usually free time for me is at night after the kids are in bed. I spend that bit of time doing things like, catching up on work, hanging out with my husband, watching the bachelor and drinking wine or micheladas for sure!

Any words of advice for other women wanting to start their own business?

Just go for it! Yes, do your research and have a plan. But the timing or the situation will never be perfect. Let your love and passion for what you do show. Find people who share common interests. Talk about it. Tell people about your dreams, say them out loud. You can do it! I believe in you already!

Below you can admire her work:

This must be the crazy cactus request!

We get to watch Adriana first hand as she’s working her mompreneur magic. She’ll walk in the store with her three beautiful babies ready for consultations. Her children are extremely polite as if they know they are here to support their momma as she does her thing. Having your own business is one thing but doing so while raising a family requires a {strong} support system, self motivation, confidence, multitasking par excellence, and the undying spirit to nurture despite all the curveballs life throws at you. For this, we commend Adriana for all she does and only wish her the absolute best on her growing business!

Contact Info: 

Instagram: @letters_and_such

For business inquiries:

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